by siobhán callanan
documentary Motorsport photography and driver branding
Siobhán Callanan is a motorsport/automotive photographer and advocate for women in the motorsport industry, based in Derbyshire, taking pictures everywhere.
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MOTORSPORT
“What’s behind you doesn’t matter”-Enzo Ferrari
From karting, to stock cars, touring to rally and through the formulas, motorsports photography is about capturing the energy, the atmosphere, the adrenaline and the speed.
Working with circuits, teams and individual drivers, the aim is to tell the story of your journey whether that be for one race or the whole season, from start to finish, with detail, precision and passion.
DRIVER BRANDING
“Each driver has its limit. My limit is a little bit further than others”-Ayrton Senna
In a world where everyone is watching it has never been more important for you to create your own narrative and authentic brand. Carefully styled and crafted branding images are a powerful way to tell your story the way you want to tell it and show who you are and what you represent, not just what you do.
Branding images can be used for your website, social media platforms and marketing, they can increase social media engagement, allow you to communicate more authentically and effectively and create trust with your fans and following.
Be clear, be confident, and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and you can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself.
aUTOMOTIVE
“We do not build cars as consumer objects, just to drive from A to B. We build mobile works of art”-Chris Bangle
Automotive photography is a distinctive art form for car collectors, enthusiasts and engineers and many others.
Ranging from personal commissions to commercial use, using vintage to brand new vehicles, automotive photography can create bespoke portraits, personal albums, advertising and fine art still-life features & detail imagery.
Women in motorsport
“If you can see it, you can be it!”-Lyn St.James.
We are at a crossroads in the world of Motorsport, and it is more important than ever for girls and women to take their place within the industry and for us to support them and take the steps towards equality and promoting greater female participation in the sport.
As an advocate of women in Motorsport and equality in the industry I use my work to support and promote woman using branding photography to showcase their talent and brand to teams, sponsors and their growing fan base. Creating engaging content that works for them and promotes the drivers personality and uniqueness. Working with drivers at every level, together we can create the right brand for you and your journey.
